The Top Factors of Online Reputation Management

Your brand’s reputation is made up of what people believe about your business. By employing third-party endorsements you increase the authenticity of your online reputation. Below are the top factors that affect your reputation, and how you can leverage them for your company.

 

Local search presence

Online Presence

Fact: Your reputation is comprised of what people find through search. Fairly or unfairly, search engines, like Google, decide what is shown about a businesses. It might be reviews, business directories, social media, or other, but all of these sources need to share the same positive story.

Claiming and Optimize – Claim your web properties immediately. This can include social sites, review pages, or business directories like the yellow pages. Make sure to check each site that it has accurate contact information.

Connect Your Properties – By linking between sites, you begin to establish brand authority.

Uniformity – Having your business contact information and address correct throughout the internet will help increase the rankings of positive content.

Online Reviews

Reviews

Reviews are being accessed by more customers everyday. So having a strong reputation for online review sites is one of the most important steps you can take. But you can’t stuff the ballot box for yourself, because users are looking for authenticity.Monitoring & Prioritizing – We determine which sites are most influential for reviews. This depends upon your industry and prospect base. We make sure those positive reviews are front and center.

Boost the number and breadth of existing reviews – We help you increase the number of reviews you are getting and help proliferate those reviews to other sites.